Speech
June 26, 2008
>60 “Celebrate Ageing” 08 Seminar, Temasek Polytechnic, Singapore
The Secret for designing products for the elderly: Best practices in Japan
This lecture will share about the myth of elderly-friendly design and the key factors for success and failure of product designs for the elderly. This will be demonstrated by various cases in Japanese market including cell phone, game, food, clothing drink, housing, financial products, etc. Participants can learn the secret of true elderly-friendly design from the Japanese experience.

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