November 29, 2007
The Business of Aging, Japanese experience

14:00 - 15:30 Session I:
The Demographic Shift: Challenges, Chances, Perspectives
Greeting and introduction : Florian Kohlbacher; Cornelius Herstatt
Economic implications : Naohiro Yashiro
Burden and reform of the health care system : Toshihiko Hasegawa
Political implications : Gabriele Vogt
Grandparents' new roles : Tomomichi Yoshikawa
European-Japanese Cooperation : Merja Karppinen

15:30 - 16:00 Coffee break

16:00 - 18:00 Session II:
Innovation, Technologies and Marketing
From second childhood to modern maturity : John McCreery
Young at heart: Japan's retiree's ready to explore : Dave McCaughan
Advertising to the silver market : Michael Prieler
Consumer behavior and value change : Nozomi Enomoto
Marketing overseas housing to the retired : Authipong Sinpatanasakul
Longstay programs for the elderly : Arnold Ackerer/ Nazumi Takagi
Silver entrepreneurs as innovators in Japan : Akio Nagahira
Material innovation : Junichi Tomita
Consumer behavior and value change : Nozomi Enomoto
Grandparents' new roles : Tomomichi Yoshikawa

18:00 - 18:30 Coffee break

18:30 - 20:15 Session III:
Industry Solutions
The Business of Aging : Hiroyuki Murata
B2B Silver Market : Peter Mertens
Medical system reform and medical information systems : Nobuyuki Kishida
Ubiquitous network for enhancing the silver life : Toshitada Nagumo
Wrap-up : Florian Kohlbacher; Cornelius Herstatt

from 20:00 Reception

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