September 18, 2007
Boomer Business Conference, Chicago, USA
Mature Market Innovations: Lessons from Japan
Mature Market Innovations: Lessons from Japan

The Japanese population is aging even more rapidly than the U.S. population. Japanese companies have been in the forefront of developing innovative products and services to serve this growing market. Participants in a recent study tour of Japan will share some of the useful lessons they learned about how to respond to the needs and interests of older consumers.

Hiro Murata
Vicki Thomas Sandra Timmermann, Ed.D., is Assistant Vice President and Director, MetLife Mature Market Institute, MetLife's focal point on the 50+market. She is a nationally recognized gerontologist and serves on the boards of the American Society on Aging, the Business Forum on Aging and the National Alliance for Caregiving. She is a frequent speaker at conferences, is widely quoted in the media and writes the financial gerontology column for the Journal of Financial Services Professionals.

Moderator: Richard Adler

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